❌ All marketers are liars.

✅ All marketers tell stories.

As Seth Godin says, if they do it right, we believe them.⁣ ⁣

? We believe a $20 glass of wine tastes better than the bottle at Whole Foods for $9.99.

We believe that an $80,000 Range Rover is vastly superior to a $36,000 Honda – even though it's basically the same car. ?

We believe the $400 heels are better for our feet – and look better – than a $30 brand. ⁣

Believing it alone makes it true.⁣ ⁣

?⁣ Simon Sinek says that great marketers don’t talk about features, and they rarely talk about benefits.

The best marketers tell stories…they sell the experience.

The really good ones tell us a story we that makes us WANT to believe to be true!⁣ ⁣

Keith Queensbury of Johns Hopkins conducted an analysis of 108 Super Bowl adverts. He found that ‘regardless of the content of the ad, the structure of that content predicted its success.'

? In other words, telling a story was better than listing features!

In a world where most people have millions choices to make and hardly any time to make them, everyone is trying to catch your attention, and the ones that do are the ones telling stories. 

?⁣ ⁣ EMBRACE the power of story.